Bel: 06 533 850 07

Tony Raasveld founder Business Counselling Associates
CURRICULUM VITAE 

RAASVELD, Anton Wilhelm (Tony)
Mariaplaats 34 H
3511 LL UTRECHT
The Netherlands

Tel:  00 31 6 53 385007
Email: raasveld@businesscounsel.nl

Dob.  18-04-1946 

Education
Mechanical Engineering  (UK)
Graduate Member Royal Society of Engineers
Business Administration (UK)

Positions held
2001 - present
Business Counselling Associates BV
Founder/Director
5 senior entrepreneurs/directors assisting
company owners and directors
analysing and solving NOT DAILY problems

1995 - 2001
Holding company
Position: CEO
17 subsidiaries in Europe, USA and South America.
Several international joint ventures.
Orientation: sales, production, project management
Board member of Chicago based education centre, industry related

 
1988 – 1995:
Position: group CEO
4 international activities:
Production, sales, exploitation and service oriented.
Co-founder and board member of the European Vending
Association (EVA), Brussels.
Board member national branch organisation VIDA.
Founder and chairman of the European Vending Machine Manufacturers’ Association (EVMA).

1985 – 1988  member management team PLC
Position: Managing Director, production marketing company later also overseeing two other companies

1981 – 1985
Production/marketing Company with European positioning
Position: Managing Director

1971 – 1981
Sales and marketing company (capital goods)
Position: Managing Director
Responsible for 5 branches
 

Experience
Managing individual companies and groups of companies in the required style or format
Experience as CEO and as non-executive director (commissaris)
Development and implementation of group strategies and policies
Company positioning and branding
Development and implementation of communication and information systems
Media management, presentations, open-forum discussions (mainly USA) 
Management of complex organisations
Analysing and solving complex problems
Motivating people
Creating a lobby on European level (Brussels)
Chairing of international associations at national and international level
Company acquisition (national/international)
Mergers
Joint ventures (pan-European and worldwide)
Technology contracts with Japan and China
Company restructuring/reorganisation
Evaluation of production sites (west and eastern Europe)
Development of project management systems for pan-European projects
First hand experience with managing/overlooking companies in many countries in Europe, USA Canada, South-America
 
The experience is mainly business to business oriented directed at corporate and government oriented clients. The retail experience is limited to marketing products through distributor/dealer networks and franchise-organisations 

Experience with production companies (small series/batch/one-off), marketing companies (standard products/mail-order systems), project management companies, consultancy companies, service and maintenance companies
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